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SEO HelpHow to Optimize Page Content for SEO In addition to assessing the keywords you place within HTML tags, crawlers also consider various aspects of the content that you display to your site’s visitors. Making SEO-friendly page content involves: * Organizing page content * Including keywords in page content * Refreshing page content regularly Organizing Page Content Search engine crawlers view your pages very differently from the way human visitors do. Crawlers read your pages from top to bottom and consider all the HTML code that makes up your page, even if it’s invisible to readers. To view your web pages like a search engine crawler: Page Length Crawlers tend to give the most weight to the first 500 or so words of text content on a web page. This means that in addition to putting the most important content first, you should also try to keep the total word count of each page on your site to 500 words or fewer. With this approach, you increase the likelihood that crawlers will consider all the content on each page, rather than just the first half of a 1,000-word page, for instance. Including Keywords in Page Content If your keyword list contains 100 or more keywords and phrases, you can’t possibly include all those keywords on each page. Instead, focus each page on the few keywords and phrases most relevant to that page’s main topic. For example, a page on poodle trimming might include keywords such as poodle trimming, trimmers, and trim your standard poodle in its text and headings, but it probably wouldn’t include the phrase poodle washing. Refreshing Page Content Regularly Search engines reward sites that have fresh content. Keeping a site up to date can be as simple as adding fresh content regularly, ideally once a week or so at the least. The simplest way to add new content is to post it yourself—by updating your blog or posting a new article, for example. You don’t always need to add fresh content manually, though. |
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